For Immediate Release

Contact: Marketing Department
Company: Apple BMW

Apple BMW Launches State-of-the-Art, Interactive Dealership Website with Virtual Test Drives, Interior/Exterior Vehicle Video Spins, eBrochures & More!

 York, PA – 07/23/2008 – Apple BMW of York, York’s leading BMW dealership and used car dealer, announced today the launch of a new dealership website at www.AppleBMWofYork.com. After more than a year of planning and development, online car shoppers will find one of the most interactive, user-friendly, and information-packed car dealership websites in the industry

The totally redesigned site has an entirely new look than the previous version. Completely redeveloped for maximum search engine viability by their in-house online marketing expert, Apple BMW’s website is now optimized for search, and includes online virtual test drives, 360˚ interior & exterior video spins of the new BMW lineup, a vehicle configurator, an advanced lifestyle inventory search function, ebrochures, a CarFinder service, specials across all departments, and more coming in the near future!

"Our goal was to design a site that delivered search rankings to reflect Apple Automotive’s position as Pennsylvania’s largest dealer group,” says Bob Gilbert, President of Apple Automotive, Inc. "We were able to build underlying code that adhered to strict guidelines for best search practices, while achieving a highly interactive, intuitive, and user-friendly consumer website. We are confident that the new site will deliver the top web rankings we're looking for and a dynamic and rich online experience for online car researchers and shoppers."

“We chose to build our websites from scratch, in-house, so that we would retain ownership of the source code and have the flexibility we need to add on features in the future as we position ourselves to dominate the local online environment. To achieve our goals, we partnered with some of the top industry solution providers to bring together a solution that would accommodate consumers' end-to-end shopping experience.

Apple BMW of York has a very large selection of new and used BMWs in inventory. To learn more about Apple BMW of York visit http://www.AppleBMWofYork.com.

About Apple BMW

Apple BMW of York, PA has served the York County region for nearly 3 decades. The BMW dealership offers a full service center, collision repair shop, a full line of parts and accessories, and a Car Wash. For more information, visit Apple BMW at http://www.AppleBMWofYork.com or contact the dealership by phone at (717) 845-6689.